Audience Research

To make a successful you need to cater to what the audience enjoys to do this you must know what it is that they like and want to see therefore we found it appropriate to to source this information and although it was readily available through the internet in many cases we were unable to obtain the information we wanted for several reasons.

• Much of what we found was bias information (to help promote movies)

• Was not concentrated enough (very vaugue applied to all types of people)

• Was not up to date (information was several years old) 

To overcome this problem collectively we decided it would be appropriate to create a questioniare which we felt would answer any doubts and provide any other information we required. Carrying out a questionnaire/survey would be much better than internet research as it meant we could eliminate the problems we initially encountered 

• Non Bias as we carry out the survey so we know nothing else is effecting the infomation we obtain

• Can be as concise as we need because we can ask all types of people (Eg. Old/Young + Male/Female)

• Information will be up to date with present time

The questions we asked were:

• How old are you?

• Do you like horror films?

• If you don't why?

• What kind of horror films do you like and why? (gory or supernatural)

• What do you expect to see in a horror film?

• Do you fear the film more if it is based on a true story?

• What time of day do you prefer watching horrors and why?

• Have you ever had to stop watching a horror because its too scary?

• Have you ever had sleepless nights from a horror, if so what was the horror?

• Do you find horrors scarier when there is a child involved?

We decided to ask these questions to a range of people as we want our trailer to be something all people like so by asking all sorts of people we can identify any trends or patterns of things people enjoy and apply them to our own trailer. Throughout the process of our survey we found that when we asked people of an older age our questions they would often say about how in the past they like horrors with..... because of this repeated pattern we decided it would be appropriate to ask another question to our older audience because as they have grown there environments, the people around them and much more will have also changed and that will have also naturally change what you like in terms of entertainment.

The question we asked was: 

• Has your choice since you where younger changed of what you like?

Through the process of asking this additional question we have been able to gather information on things we should not include in our horror if we don't want to sway away older audiences which will ultimately lead to a better more successful trailer.

By using the responses we have received from our interview we will be able to contrast what people like and don't like and apply the information to our trailer. We will also be able to apply other information we have gathered from our interviews which although were not directly answering questions we asked provided us with a great deal of information. we considered this a huge positive and is why we decided to do a video questionnaire rather than a written one which would not have provided us with open ended answers. As well as being beneficial for our trailer the answers we received will also be beneficial when making our magazine cover and promotional poster.