Textual Ananlysis Of A Horror Poster

FILM TITLE: THE PACT
YEAR OF RELEASE: 2012
DIRECTOR: NICHOLAS McCARTHY
PRODUCERS: Jaime Burke, Jamie Carmichael, Ross M. Dinerstein, Sam Zuckerman 
Distributed By: Entertainment One, IFC Midnight, content Film International

This Poster gives very little information about what to expect in the movie. It gives a very brief idea of what to expect to the audience.

Its gives away enough information to tell the poster is to-do with the genre horror. The poster goes all dark and mysterious at the bottom of the poster which is typical as most horror movies have the main image going into the unknown like how it is shown in this poster. As soon as it gets dark nothing else is exposed about the character. This is another way to tell what genre the poster is about; the antagonist is shown but not fully as the creators want to persuade possible viewers to watch the movie.

Also the poster has quotes from a magazine which says "Scream Out Loud Scary" now this gives more credibility to the movie as the media have actually seen the film and actually think the movie is scary and therefore worth watching. that’s the reason the creator of the poster has included the quote, it’s so it persuades the viewers to go out there go to the cinema and watch the movie because the media think it’s worth watching. The movie has also won an award for one of the scariest movies out. This adds more credibility to the movie and gives the possible viewers something to think about as the movie is winning awards for being a horror. This award will bring in more people as well as the quotes from the magazine both about how scary the poster the movie is. This is an excellent addition to the poster and makes it one not to miss.

The colours used for the title of the title of the poster is also a common use in movie posters as there is always something mysterious on the poster. The way the text is written on the poster and the font used also gives information that the movie the poster is a horror movie. I have personally seen the movie and the antagonist in the movie is also similar to the way its shown in the poster, the antagonist is hidden throughout most of the film and it will give away too much if the face was revealed in the poster because it will no longer be a mystery of how the character looks in the movie.  

This poster is one we may compare ours with not fully as this poster is more of a thriller whereas our trailer and poster will be more of a supernatural approach. We will make it more mysterious and add more in our poster. The Pact poster has got little on it and is hard analyse it as not much is given away.