Wednesday 7 November 2012

Audience research questions

Currently we are coming up with a questionnaire to go around and ask to various ages throughout our school, because our theory is that the age where you begin to really think of the certain genres you like and have actual reasons for why. The questions we created for the questionnaire begin with general but then get into depth when we find out what kind of horror people like and we ask for reason as to why. the questions where:


  • How old are you?
  • Do you like horror films?
  • If you don't why?
  • What kind of horror films do you like and why? (gory or supernatural)
  • What do you expect to see in a horror film?
  • Do you fear the film more if it is based on a true story?
  • What time of day do you prefer watching horrors and why?
  • Have you ever had to stop watching a horror because its too scary?
  • Have you ever had sleepless nights from a horror, if so what was the horror?
  • Do you find horrors scarier when there is a child involved?
The questions we have come up with we feel look at most the different sides of horror and tell us what the audience actually like, what age they are etc, so we can look at the elements, find a possible trend as to what particulars the audience like and add them to our trailer. 
We set out to ask mostly people in our year because as mentioned before this is when you are informed and have seen enough to really make your mind up about what you like. We also planned to ask teachers and generally older aged people who we know, the reason for this was because although our age in A2 is when you properly decide what you like, as you get older things change, people change, situations change, environments change, so there is a large chance that what people like is going to change. A question i am going to add on to the questionnaire for the older interviewees is precisely what I'm looking for:
  • Has your choice since you where younger changed of what you like?
Depending on the reply we get we can then contrast the different ages and the different responses, look at reasons perhaps there are so many differences/similarities in taste by age. 
By asking this question we may also be able to draw other strings about what kind of films people like and what they like in later life, do they like horror at a young age and then prefer comedy as they get older, do they settle into family life and prefer action, do they grow and get into horrors at an older age, so many thing can be drawn from one single question, As Roland Barthes says, different perspectives produce different meaning, he described text as "tangled threads" and once the threads where untangled they provide a whole range of potential meaning. 
Rather than handing out questionnaires we have chosen to ask them the questions while filming them, given them a brief couple of minutes before we film so they can see the questions and think to give properly informed answers rather than off the top of their head which wouldn't give us such great feedback to work with.

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