Theorist and media language

Toderov's media theory was tht every media text is made up in three parts, aturally a beginning, a middle and an end.
The specific words used to describe this theory were, Equilibrium, Disequilibrium, New Equilibrium.
You will find this theory in most meda texts however it is not always in the order, ideas such as flashbacks for instance used in movies are a way to dissemble this theory yet still contain it. 
The pieces we create in media must contain all the camera rules and elements but die to the productions not being very long we thought that by going along with Toderov's theory that we will be giving to much away, although there is not going to be a film of this and this is media studies we are thinking like this to make our production as proffessional as possible. 

Genre theory is all the necessary elements coming together to create that specific genre, a example is for horror, the typical elements are:

• Darkness
• Blood
• Physical Danger
• Supernatural Happenings
• Ghosts
• The Unexpected

Throughout media texts various groups of people are made to be seen as weak, weather they be male/female, intelligent or not. In some cases it may be groups of people to be seen in a certain light.
For instance in The Texas Chainsaw Massacre, the group of holiday makers are the weak group becasue on the other hand you have the people in the middle of Texas who contain the mad chainsaw bearer who attempts to slaughter them all. Unexpectedly the lighthearted female of the tourist group is the only one who manages to escape.
Levi Strausse's theory is that of binary opposites, opposites you will find precisely productions such as The Texas Chainsaw Massacre:

• The Tourists - The Texas people
• The beginning is very innocent and bright - It ends with heavy rainstorms in the dark
• The tourist males portrayed as strong and young - Its the woman who survives
• What a scare and shock the tourists get - How mundane the chainsaw killing is for the Texans

Laura Mulvey is a professor who was educated at St.Hildas college Oxford and now teaches film and media studies in Birbeck, University of London. Her idea was Male Gaze, "media consumed through the eyes of a male." For feminists there are three views to this:

• How men look at women
• How woment look at themselves
• How women look at other women

You will notice this as you watch media productions, for instance in film you will notice the woman/women being objectified in many ways, there are many ways in which this is done.

• Short/tight clothing
• Lustrous facious expressions
• Innocent body language
• Make up

Women are used with these techniques to market products which have nothing to do with them, for instance to in a mens health magazine they will promote a muscle gaining product with a built male, and then you will see a slim bikini model along side giving the impression that if you buy this you will get built and attract good looking women.
Another example of this is in a car magazine, you will have women posing on cars, in cars, around cars, its not like youl get the women when you buy the car however it attracts male eyes, eye candy.